Now 16 years into his role, Dan Reed has become a pillar of support for home buyers and vendors in the Bay Of Plenty.

It was 2008 when I began my real estate career. After 14 years of selling in the Auckland market and a short stint in the Hauraki Plains I then in the beginning of 2024 moved my family to the Bay of plenty to be part of a community we have always loved.

My selling skills have benefited from working as an export agent between Japan and New Zealand. And buying and selling my own homes over the years has also taught me the importance of the role a salesperson plays when making such huge life decisions.

When communicating with clients, I relay information confidently and accurately, while providing detailed reports so there are no surprises. I stay in touch with a regularity to suit, and if there’s something I’m unsure of, I will find it out and come back with a clear directive.

With the years I have been in the industry I’ve certainly seen my share of bull and bear markets, so the ability to adapt and keep everything relevant is a skill I prioritise.

When dealing with buyers, you can never know what drives peoples’ decisions, so I treat everyone who walks through the door like they’ve won Lotto the night before and they’re ready to buy the house I’m marketing. That might sound a bit silly but it’s a great way to stay focused and treat everyone equally.

I keep up-to-date with the property market (so my clients don’t have to!), closely following local property listings, reading everything I can get my hands on, and talking to a wide range of people to garner their perspectives.

Outside of real estate, I dedicate as much time as I can to raising my 12-year-old son which often includes standing on the side of a sports field or court depending on the season. My accomplishments include being an Ironman athlete and competing for New Zealand at the Olympics distance and half ironman competitions. I now try to keep regular sessions in the swimming pool along with the odd run and bike ride. I dream of one day becoming a professional golfer even though I only play once a month. Dream on!