As the head of Raine & Horne Real Estate Orewa – Whangaparaoa, Lane leads a successful team responsible for representing buyers and sellers of residential and lifestyle properties in Orewa and the wider Hibiscus Coast.

Lane started his career in real estate in 2009 with a large real estate company. Successfully listing and selling over 350 properties, Lane is recognised as being the preferred agent in Orewa and the surrounding area. Friendly and incredibly professional, Lane’s approach to everything is genuine, whether creating a bespoke sales campaign for his clients or supporting his team to get the best results.

Lane and his team have received multiple top sales awards, and Lane was inducted into the Mike Pero Hall of Fame in 2022..

Prior to real estate, Lane was a country manager with a multinational company based in Malaysia. Lane and his family are Orewa locals, who love the relaxed lifestyle, stunning beach, vibrant cafes, and shops the area has to offer.

Naturally, in getting the best possible price for our clients in a timely fashion is paramount. Along with obvious sales, marketing and negotiation skills, there are other areas of high importance. A couple of examples are below.

Example 1. Problematic house in a difficult market.

Whilst your standard brick n tile homes in a desirable location can easily be sold, others are more challenging. Prior to any marketing it is important to be upfront and honest with the seller of the likely challenges that we may face. It is also key to identify the positives and potential of the house. Conveying this message both verbally and through the marketing campaign is paramount to attracting as many potential buyers as possible.

Nothing gives me more pleasure in getting my clients the outcome they want in what can sometimes be challenging circumstances.

Example 2. Marketing Rental Properties that are tenanted.

Often the owners need the income from the tenants to try and mitigate the loss of revenue during the marketing period. So putting on a tenants hat on here for a moment. The tenant is not usually jumping for joy when notified of the property going on the market. It means to them that they are possibly going to have to move in the foreseeable future.

A role I take seriously is to be empathetic to the tenants and create a win win situation for the vendor (my client) and tenant. This is achieved by mutually outlining viewing times, what is expected as far as presentation is concerned and some cases provide sweeteners to the tenants to comply. After all, this can be the difference of a failed campaign or a fantastic outcome by both the seller and tenant.